About the Journal

Global Marketing Management and Business Journal is a peer-reviewed and open access National journal, dedicated to developing theory and practice in the field of global marketing management and business. The journal aims to be the premier platform for academics, practitioners, and policy makers in sharing high-quality research relevant to the challenges and opportunities in the global marketplace.

The main focus of the journal includes marketing strategies both national and international, cross-cultural consumer behavior, business innovation, and global brand management. We welcome contributions from a variety of methodologies, including empirical studies, qualitative analysis, systematic reviews, and case studies that offer practical insights. With a multidisciplinary approach, the journal also covers topics such as business ethics, sustainability, digital marketing, and socioeconomic impact in a global context.

As a journal committed to scientific quality, every article submitted will go through a double anonymous peer review process to ensure its validity and scientific contribution. With a publishing frequency of twice a year and Vol 1, No.1 to be published in July 2025, this journal is expected to be the main reference for those who want to understand the dynamics of marketing and business in the era of globalization.