The Role of Interpersonal Communication and Corporate Image in Enhancing Public Trust
DOI:
https://doi.org/10.38035/8y18pe90Keywords:
Public Trust, Interpersonal Communication, Corporate ImageAbstract
The purpose of this study is to develop hypotheses related to factors that influence public trust. The approach used in this literature review is descriptive qualitative. The data collection technique used is literature study or reviewing relevant previous articles. The technique used in this literature review is Comparative Analysis. The data used in this descriptive qualitative approach were obtained from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Q2-Q4 Emerald, Elsevier, Sage, Web of Science, Sinta 2-5 Journal, DOAJ, EBSCO, Google Scholar, Copernicus, and digital reference books. The results of this literature review are: 1) Interpersonal communication plays a role in enhancing public trust; and 2) Corporate image plays a role in enhancing public trust.
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